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- Publicity: Repeat for Results
As I plan for the coming year, one of my top goals is to actively seek publicity on a regular schedule. Publicity isn't guaranteed. You can send seve.... read more » - Think Like a Reader, Viewer, or Listener to Get Great Publicity
About a year ago I read a feature story in the Wall Street Journal. It was about a new trend -- baby showers that were being thrown for grandmothers..... read more » - The Increasing Power Of Publicity - And How It Can Benefit Your Business
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your hel.... read more » - Become the BUZZ
I know a person that attends events and helps at every turn. He regularly comes to my club meetings plus the meetings of at least ten other clubs in .... read more » - Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?
Did you Know That Even TV Remote Control Units Can Get Press and Media Coverage? It is widely and yet wrongly believed that only very famous, fascin.... read more » - Celebrities Can't Have It Both Ways
Corporations are willing to pay substantial amounts of money to prominent personalities so that consumers will relate the brand with their favorite s.... read more » - Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move th.... read more »